AMERICAN POLYCHRONIC presents the first comprehensive catalogue of Roe Ethridge’s work from 1999 to 2022, comprised of two interlocking threads of his celebrated photographic practice. Ethridge’s artistic and personal work is sequenced chronologically, interwoven with his commercial photography in chronological reverse, together forming a vibrant sequence of harmonies and dissonance, hits and B-sides. This long-form sequence moves fluidly between genres in the pursuit of a distinctive visual language – blending and playfully juxtaposing the realms of fine art, fashion imagery, and advertising with the everyday, personal, and generic. Ethridge explores how new visual experiences can be created through the reproduction and recombination of images, photographing and distorting the real as way of suggesting – or disrupting – the ideal.
Roe Ethridge (b. 1969 in Miami, Florida) takes equally from his work as a commercial photographer, and artist. Blurring the lines that separate the two, Ethridge creates images that are simultaneously generic and intimate, often treading between humour and cynicism. His work has been extensively exhibited and is held in the permanent collections of the Art Institute of Chicago, Carnegie Museum of Art, Los Angeles County Museum of Art, Metropolitan Museum of Art, MoMA, SFMoMA, Tate Modern, Walker Art Center, and the Whitney Museum of American Art, among others. Solo exhibitions include the Institute of Contemporary Art, Boston, Garage, Moscow, Le Consortium, Dijon, France, and FOAM, Amsterdam. In 2011 he was shortlisted for the Deutsche Börse Photography Prize. Previous monographs include Le Luxe (2012) and Sacrifice Your Body (2014) and Shelter Island (2016).